Arcana EN + FR — Sales / EPL / CPL Recap
Generated 2026-05-19 · Sources: Sales Hotmart Arcana sheet (ScoreClientEN/FR + raw tabs), Arcana AC US (contactAutomations scan), Keitaro EN report (link) · FX: USD→EUR = 0.8617, EUR→USD = 1.1605
1. Headline KPIs
EN Revenue
€14,234.15
861 txns
FR Revenue
€103,915.23
5618 txns
FR / EN ratio
7.3×
revenue gap
EN cohort (auto)
7,038
unique contacts
EN cohort age (max)
55 d
median 15 d
2. CPL economics (EN, from Keitaro)
Keitaro tracks CPL-attributed paid traffic only (buyers with subid set). Revenue numbers below are from Keitaro display (labeled $ but may sum mixed currencies — order-of-magnitude reliable).
Total cost (paid)
$12,592.73
€10,851.53
CPL (per registration)
$2.07
€1.79 | 6,077 regs
EPL (Keitaro)
$2.43
CPL-attributed only
ROI (rev / cost)
+17.2%
profitable
Campaign-level Keitaro breakdown
| Campaign | UC (flow) | Registrations | Sales | Revenue (USD) | Cost (USD) | CPL | EPL | ROI |
|---|
| Andrea |
1,385 |
477 |
1 |
$6.56 |
$1,173.92 |
$2.46 |
$0.01 |
-99.4% |
| Andrew |
1,404 |
505 |
122 |
$2,644.09 |
$1,222.50 |
$2.42 |
$5.24 |
+116.3% |
| Replay |
10,865 |
5,095 |
693 |
$12,106.08 |
$10,196.31 |
$2.00 |
$2.38 |
+18.7% |
| TOTAL |
13,654 |
6,077 |
816 |
$14,756.73 |
$12,592.73 |
$2.07 |
$2.43 |
+17.2% |
CPL ↔ EPL_7 economics:
CPL paid = $2.07 per registered lead (Keitaro).
EPL_7 (sheet, all sources, full cohort) = $1.63 (€1.40). Margin per lead at 7 days: $-0.45.
EPL_7 HM-only = $1.44 (€1.24). HM-only margin: $-0.63.
At current EPL_30 ($3.03), the payback window stretches comfortably positive — but EPL_30 has only 17% cohort maturity, so this is suggestive, not proven.
3. EPL by source × window (EN, automation cohort)
Cohort = unique contacts that ever entered any Arcana AC US automation (n=7,038). Window cohort = subset matured for that many days.
| Source | Window | Sales | Revenue (€) | Cohort N | EPL (€) | EPL (USD) |
|---|
| HM |
≤ 7 d |
513 |
€7,406.13 |
5,949 |
1.24 |
1.44 |
| HM |
≤ 14 d |
435 |
€6,215.38 |
4,425 |
1.40 |
1.63 |
| HM |
≤ 30 d |
228 |
€2,808.09 |
1,234 |
2.28 |
2.64 |
| HM |
lifetime |
723 |
€11,248.54 |
7,038 |
1.60 |
1.85 |
| CB |
≤ 7 d |
22 |
€501.40 |
5,949 |
0.08 |
0.10 |
| CB |
≤ 14 d |
12 |
€367.42 |
4,425 |
0.08 |
0.10 |
| CB |
≤ 30 d |
1 |
€11.73 |
1,234 |
0.01 |
0.01 |
| CB |
lifetime |
110 |
€2,306.41 |
7,038 |
0.33 |
0.38 |
| Stripe |
≤ 7 d |
13 |
€426.70 |
5,949 |
0.07 |
0.08 |
| Stripe |
≤ 14 d |
13 |
€426.70 |
4,425 |
0.10 |
0.11 |
| Stripe |
≤ 30 d |
11 |
€401.82 |
1,234 |
0.33 |
0.38 |
| Stripe |
lifetime |
16 |
€505.30 |
7,038 |
0.07 |
0.08 |
| ALL |
≤ 7 d |
548 |
€8,334.23 |
5,949 |
1.40 |
1.63 |
| ALL |
≤ 14 d |
460 |
€7,009.51 |
4,425 |
1.58 |
1.84 |
| ALL |
≤ 30 d |
240 |
€3,221.64 |
1,234 |
2.61 |
3.03 |
| ALL |
lifetime |
849 |
€14,060.25 |
7,038 |
2.00 |
2.32 |
4. Volume distribution by time-from-AC-entry (EN)
| Bucket | Total # | Total € | HM # | HM € | CB # | CB € | Stripe # | Stripe € |
|---|
| Pre-entry (sale before AC) |
68 |
€1,321.84 |
0 |
€0.00 |
68 |
€1,321.84 |
0 |
€0.00 |
| Day 0 same-day |
364 |
€4,370.81 |
329 |
€3,585.41 |
23 |
€371.14 |
12 |
€414.26 |
| 1-7 d |
218 |
€4,527.44 |
212 |
€4,239.50 |
5 |
€275.50 |
1 |
€12.44 |
| 8-14 d |
92 |
€1,671.00 |
87 |
€1,528.77 |
5 |
€142.24 |
0 |
€0.00 |
| 15-30 d |
74 |
€1,569.66 |
71 |
€1,520.54 |
3 |
€49.12 |
0 |
€0.00 |
| 31-60 d |
33 |
€599.50 |
24 |
€374.32 |
6 |
€146.58 |
3 |
€78.60 |
| 61+ d |
0 |
€0.00 |
0 |
€0.00 |
0 |
€0.00 |
0 |
€0.00 |
Key finding: 582 sales (69% of total) happen within 7 days of automation entry. After day 30, the long tail produces only 33 sales (€599). EN buyers convert fast or not at all.
CB structural note: all 68 "pre-entry" sales (sale predates AC contact) are ClickBank. CB has no AC lead phase — CB buyers are back-loaded into AC by the fulfillment workflow after purchase. CB EPL_30 = €0.01 is mathematically meaningless; CB's real metric is AOV €17.91.
5. EN — Product breakdown
Top 20 products by revenue. Source pills: HM CB Stripe
| # | Product | Revenue | Txns | % of EN | Source breakdown |
|---|
| 1 |
CLA_F01 : Grand Karmic Change Tarot Study |
€4,160.00 |
395 |
29.2% |
HM €3,140.21 / 313, CB €1,019.79 / 82 |
| 2 |
CLA_F01 : Karmic Numbers of Chance |
€2,238.79 |
73 |
15.7% |
HM €2,238.79 / 73 |
| 3 |
CLA_F02 : The Grand Karmic Curse Removal Ritual |
€1,091.04 |
85 |
7.7% |
HM €1,091.04 / 85 |
| 4 |
CLA_F01 : Psycho-Magnetic Tele-Contact Sessions |
€880.74 |
18 |
6.2% |
HM €880.74 / 18 |
| 5 |
CIA_F01 : Soul Recovery Ritual |
€617.08 |
8 |
4.3% |
HM €617.08 / 8 |
| 6 |
Psycho-Magnetic Tele-Contact Sessions |
€559.70 |
8 |
3.9% |
CB €559.70 / 8 |
| 7 |
CLA_F03 : Numbers to play |
€524.29 |
40 |
3.7% |
HM €524.29 / 40 |
| 8 |
Karmic Numbers of Chance |
€465.26 |
13 |
3.3% |
CB €465.26 / 13 |
| 9 |
CLA_F04 : Personal Luck Almanac |
€396.89 |
21 |
2.8% |
HM €396.89 / 21 |
| 10 |
CLA_F01 : 7 Keys to Happiness |
€374.32 |
20 |
2.6% |
HM €374.32 / 20 |
| 11 |
Astrological Previsions (28 DAYS FREE) |
€347.17 |
93 |
2.4% |
HM €347.17 / 93 |
| 12 |
7 Keys to Happiness |
€261.66 |
7 |
1.8% |
CB €261.66 / 7 |
| 13 |
CIA_F01 : Grand Ancestral Reconciliation Ritual |
€255.13 |
28 |
1.8% |
HM €255.13 / 28 |
| 14 |
CLA_F02 : Triple Luck Activation Ritual |
€223.77 |
3 |
1.6% |
HM €223.77 / 3 |
| 15 |
CLA_F02 : Grand Universal Money Ritual |
€211.48 |
3 |
1.5% |
HM €211.48 / 3 |
| 16 |
CLA_F03 : Pentacle of the Great Divine Fire |
€209.81 |
3 |
1.5% |
HM €209.81 / 3 |
| 17 |
CLA_F04 : Wealth Ignition |
€184.64 |
3 |
1.3% |
HM €184.64 / 3 |
| 18 |
Complete Numerology Study |
€178.38 |
3 |
1.3% |
Stripe €178.38 / 3 |
| 19 |
Personalized Intuitive Consultation |
€170.62 |
2 |
1.2% |
Stripe €170.62 / 2 |
| 20 |
CIA_F01 : Spiritual Channels Purification Ceremony |
€153.63 |
2 |
1.1% |
HM €153.63 / 2 |
EN by source
| Source | Revenue | Txns | % |
|---|
| HM | €11,422.45 | 735 | 80.2% |
| CB | €2,306.41 | 110 | 16.2% |
| Stripe | €505.30 | 16 | 3.5% |
EN by persona
| Persona | Revenue | Txns | % |
|---|
| CLA | €10,836.72 | 673 | 76.1% |
| OTHER | €2,157.87 | 144 | 15.2% |
| CIA | €1,233.43 | 43 | 8.7% |
| MIK | €6.14 | 1 | 0.0% |
EN by funnel stage
| Stage | Revenue | Txns | % |
|---|
| F01 | €8,839.45 | 547 | 62.1% |
| OTHER | €2,157.87 | 144 | 15.2% |
| F02 | €1,598.83 | 93 | 11.2% |
| F03 | €917.43 | 47 | 6.4% |
| F04 | €581.54 | 24 | 4.1% |
| F05 | €139.04 | 6 | 1.0% |
6. FR — Product breakdown
Top 30 products by revenue. FR has no ClickBank by sheet design.
| # | Product | Revenue | Txns | % of FR | Source breakdown |
|---|
| 1 |
CLA_F01 : Chiffres Karmiques |
€8,150.46 |
271 |
7.8% |
HM €8,150.46 / 271 |
| 2 |
CLA_F02 : Dsenvotement Karmique |
€7,098.38 |
449 |
6.8% |
HM €7,098.38 / 449 |
| 3 |
CLA_F01 : tude Tarologique de Grand Changement Karmique |
€6,783.90 |
800 |
6.5% |
HM €6,783.90 / 800 |
| 4 |
CIA_F01 : Grand Rituel de Rconciliation Ancestrale |
€6,620.57 |
663 |
6.4% |
HM €6,620.57 / 663 |
| 5 |
CIA_F01 : Rituel de Recouvrement d'me |
€6,468.53 |
206 |
6.2% |
HM €6,468.53 / 206 |
| 6 |
MIK_F01 : Talisman de Pouvoir Suprme des Anges |
€4,588.90 |
379 |
4.4% |
HM €4,588.90 / 379 |
| 7 |
CLA_F03 : Numros Jouer |
€3,395.74 |
197 |
3.3% |
HM €3,395.74 / 197 |
| 8 |
Prvisions Astrologiques (28 JOURS GRATUITS) |
€2,840.21 |
314 |
2.7% |
HM €2,840.21 / 314 |
| 9 |
CLA_F01 : Tl-Contacts Psycho-Magntiques |
€2,768.43 |
77 |
2.7% |
HM €2,768.43 / 77 |
| 10 |
CIA_F02 : Rituel de Reconnexion Spirituelle |
€2,718.70 |
148 |
2.6% |
HM €2,718.70 / 148 |
| 11 |
tude Personnalise des Nombres - 69 |
€2,622.00 |
38 |
2.5% |
Stripe €2,622.00 / 38 |
| 12 |
MIK_F01 : Chiffres Angliques |
€2,529.05 |
98 |
2.4% |
HM €2,529.05 / 98 |
| 13 |
tude Tarologique - 14,44 |
€2,483.68 |
172 |
2.4% |
Stripe €2,483.68 / 172 |
| 14 |
CIA_F03 : Grand Rituel de Libration Karmique |
€2,258.75 |
110 |
2.2% |
HM €2,258.75 / 110 |
| 15 |
CIA_F01 : Agenda Spcial de Chance Or |
€2,153.31 |
73 |
2.1% |
HM €2,153.31 / 73 |
| 16 |
CLA_F02 : Triple Rituel d'Activation de Chance |
€1,862.29 |
43 |
1.8% |
HM €1,862.29 / 43 |
| 17 |
Rituel Renforc Vie |
€1,839.08 |
92 |
1.8% |
Stripe €1,839.08 / 92 |
| 18 |
CIA_F01 : Crmonie de Purification des Canaux Spirituels |
€1,536.53 |
53 |
1.5% |
HM €1,536.53 / 53 |
| 19 |
CLA_F01 : 7 Secrets du Bonheur |
€1,399.22 |
76 |
1.3% |
HM €1,399.22 / 76 |
| 20 |
MIK - Chiffres Angliques |
€1,347.61 |
49 |
1.3% |
HM €1,347.61 / 49 |
| 21 |
Prvisions Tarologiques (28 JOURS GRATUITS) |
€1,323.85 |
135 |
1.3% |
HM €1,323.85 / 135 |
| 22 |
CLA_F02 : Grand Rituel Universel dArgent |
€1,125.07 |
30 |
1.1% |
HM €1,125.07 / 30 |
| 23 |
MIK_F03 : 7 Secrets de Chance des Anges |
€1,102.30 |
48 |
1.1% |
HM €1,102.30 / 48 |
| 24 |
Rparation Transgnrationnelle - 18 |
€1,098.00 |
61 |
1.1% |
Stripe €1,098.00 / 61 |
| 25 |
CIA_F02 : Rituel de Restauration de la Ligne Ancestrale |
€1,095.72 |
27 |
1.1% |
HM €1,095.72 / 27 |
| 26 |
CLA_F05 : Rituel Flamme Rouge |
€1,056.10 |
14 |
1.0% |
HM €1,056.10 / 14 |
| 27 |
CLA_F04 : Agenda Spcial Chance |
€1,046.80 |
14 |
1.0% |
HM €1,046.80 / 14 |
| 28 |
MIK_F02 : Rituel d'Appel des Puissances Angliques Agissantes |
€976.62 |
66 |
0.9% |
HM €976.62 / 66 |
| 29 |
CLA_F06 : Voyance Chance Prcise |
€973.41 |
13 |
0.9% |
HM €973.41 / 13 |
| 30 |
CIA_F04 : Grand Rituel du Feu |
€961.42 |
48 |
0.9% |
HM €961.42 / 48 |
FR by source
| Source | Revenue | Txns | % |
|---|
| HM | €90,298.06 | 5087 | 86.9% |
| CB | €0.00 | 0 | 0.0% |
| Stripe | €13,617.17 | 531 | 13.1% |
FR by persona
| Persona | Revenue | Txns | % |
|---|
| CLA | €38,295.11 | 2067 | 36.9% |
| CIA | €28,496.72 | 1468 | 27.4% |
| OTHER | €22,667.09 | 1221 | 21.8% |
| MIK | €13,558.68 | 792 | 13.0% |
| MAR | €897.62 | 70 | 0.9% |
FR by funnel stage
| Stage | Revenue | Txns | % |
|---|
| F01 | €45,765.68 | 2848 | 44.0% |
| OTHER | €22,667.09 | 1221 | 21.8% |
| F02 | €16,797.99 | 810 | 16.2% |
| F03 | €10,422.30 | 451 | 10.0% |
| F04 | €3,510.31 | 112 | 3.4% |
| F05 | €2,089.68 | 69 | 2.0% |
| F06 | €1,773.77 | 58 | 1.7% |
| F08 | €551.58 | 29 | 0.5% |
| F07 | €336.83 | 20 | 0.3% |
FR CPL data not yet supplied. The Keitaro EN export covers Claire-EN paid traffic only. For complete FR economics, supply the equivalent Keitaro report for the FR brand traffic (likely a separate tracker / project). Without it, FR CPL / ROI / margin per lead cannot be computed.
7. Insights
- The EN funnel is FR ~5 years ago. FR has 8 funnel stages × 4 personas. EN has effectively F1-only with Claire driving 99% of revenue. Revenue gap is 7.3× but AOVs are nearly identical (EN €16.53 vs FR €18.50) — the gap is product coverage, not market quality.
- EN buyers convert fast or not at all. 69% of sales / 63% of revenue happen ≤7 days from automation entry. After 30 days, the curve is dead. CPL must pay back inside 7 days.
- EN ROI is positive at +17% (rev $14,757 vs cost $12,593) — but driven almost entirely by the "Replay" campaign (+19% ROI). Andrea campaign is -99% (1 sale on $1,174 spend — kill or rework).
- F1 → F2 retention gap. EN F1→F2 = 18% retention. FR F1→F2 = 37%. FR retains 2× more revenue into F2 — either EN F2 products are missing or routing is broken.
- Stripe is FR's secret weapon. FR Stripe = €13,617 (13% of FR). EN Stripe = €505 (3.5% of EN). EN is missing the personalized-study Stripe upsell ladder that FR has.
- EN funnel is 55 days old max. Median lead age 15d. EPL_30 only 17% matured — number not yet trustworthy.
- CIA on FR alone (€28,497) is 2× the entire EN market. Building CIA-EN F1 is the highest-leverage move for EN scale.
8. Recommended next actions
- Pull FR Keitaro export to complete the CPL/ROI picture for FR.
- Kill or rework Claire-EN "Andrea" paid campaign (-99% ROI on $1,174 spend, 1 sale).
- Scale "Replay" pattern (+19% ROI on $10k spend, drives 85% of EN sales).
- Build CIA-EN F1 funnel as the next EN expansion move (largest persona on FR not yet on EN).
- Wait until 2026-07-19 (cohort age ≥ 90 days) before re-running EPL_30 with full statistical significance.
Scripts: _tools/_arcana_recap_report.py (this file), _arcana_en_epl_final.py, _arcana_market_product_breakdown.py