Arcana EN + FR — Sales / Funnel EPL / CPL Recap (v3)
Generated 2026-07-21 07:47 · Truth source: SalesDateV2 feed · Per-product detail from raw SalesHM/Stripe/CB tabs · Funnel EPL denominator = unique contacts ever in 03_PROMO_* or 03_CLOSING_* automation for that persona×stage · CPL data: Keitaro EN report · FX: USD→EUR = 0.8756
1. SalesDateV2 truth check
SalesDateV2 total
€203,994.11
10,284 txns (Skip=0 ∧ Approuv*/Compl*)
HM (feed)
€170,568.81
8787 txns
Stripe (feed)
€22,144.22
949 txns
CB (feed)
€11,281.07
548 txns
Per-market reconciliation vs SalesDateV2!B (sheet's grand total):
EN (€82,146) + FR (€120,956) + OTHER/UNMAPPED Stripe (€1,086) = €204,187.88
SalesDateV2!B unformatted grand total = €203,994.11. Diff: +€194 (0.09%). ✅ Aligned within rounding.
Sheet fix applied 2026-05-20: the feed formula's Stripe row bound was extended from 1000 → 5000 (Stripe data had grown past row 1000 and the original cap was silently excluding 124 rows / ~€3.1k of real Stripe revenue from sheet B). After backfill, sheet B and per-market sum agree.
Why NOT use ScoreClient: ScoreClientFR sums €132,510 because it buyer-routes — attributing a buyer's entire HM revenue to their primary market. SalesDateV2!B (post-fix) is the per-row truth source. User-confirmed 2026-05-19.
2. Headline KPIs
EN revenue
€82,145.89
3871 txns
FR revenue
€120,956.30
6356 txns
FR / EN ratio
1.5×
revenue gap
3. EN — CPL economics (Keitaro)
Keitaro tracks CPL-attributed paid traffic only. Revenue display = USD.
Total paid cost
$40,047.64
€35,065.72
CPL
$2.00
€1.75 | 20,063 regs
Keitaro EPL
$3.52
CPL-attributed only
Keitaro campaign breakdown
| Campaign | UC | Regs | Sales | Revenue | Cost | CPL | EPL | ROI |
|---|
| CLA01 Replay | 32,304 | 13,685 | 2183 | $47,942.61 | $24,350.30 | $1.78 | $3.50 | +96.9% |
| CLA01 Andrew | 9,425 | 3,902 | 768 | $19,936.67 | $9,269.19 | $2.38 | $5.11 | +115.1% |
| CIA01 Andrew | 3,172 | 999 | 171 | $2,286.86 | $2,898.00 | $2.90 | $2.29 | -21.1% |
| CLA01 Andrea | 2,812 | 1,041 | 5 | $63.81 | $2,564.08 | $2.46 | $0.06 | -97.5% |
| CLA01 GPBL V2 | 1,319 | 436 | 21 | $416.53 | $966.08 | $2.22 | $0.96 | -56.9% |
| TOTAL | 49,032 | 20,063 | 3148 | $70,646.48 | $40,047.64 | $2.00 | $3.52 | +76.4% |
4. EN — Per-funnel EPL
EPL denominator = unique contacts ever in 03_PROMO_<persona>F<n>_* or 03_CLOSING_<persona>F<n>_* for the relevant funnel. Margin column = EPL_USD − CPL_USD ($2.00).
| Funnel | Cohort (unique) | Sales | Revenue | EPL (€) | EPL ($) | $ Margin vs CPL | Source autos (size) |
|---|
| AKA_F1 |
587 |
69 |
€1,024.58 |
€1.75 |
$1.99 |
-0.00 |
CLOSING_AKAF1(587) |
| AKA_F2 |
529 |
18 |
€614.08 |
€1.16 |
$1.33 |
-0.67 |
PROMO_AKAF2_PLU_HTML(529) |
| AKA_F3 |
448 |
8 |
€272.58 |
€0.61 |
$0.69 |
-1.30 |
PROMO_AKAF3_GTA(448) |
| CIA_F1 |
3,414 |
281 |
€8,995.50 |
€2.63 |
$3.01 |
+1.01 |
CLOSING_CIAF1(3414) |
| CIA_F2 |
1,102 |
77 |
€2,033.84 |
€1.85 |
$2.11 |
+0.11 |
PROMO_CIAF2_RRS_HTML(1102) |
| CIA_F3 |
870 |
53 |
€1,438.15 |
€1.65 |
$1.89 |
-0.11 |
PROMO_CIAF3_GRK_HTML(870), PROMO_CIAF3_GRK_HTML (copy)(0), PROMO_CIAF3_GRK_HTML (copy) (copy)(0) |
| CIA_F4 |
714 |
24 |
€811.52 |
€1.14 |
$1.30 |
-0.70 |
PROMO_CIAF4_GRF_HTML(714) |
| CLA_F1 |
16,978 |
1219 |
€19,620.44 |
€1.16 |
$1.32 |
-0.68 |
CLOSING_CLAF1(16978), CLOSING_CLAF1 (copy)(0) |
| CLA_F2 |
3,444 |
268 |
€5,868.17 |
€1.70 |
$1.95 |
-0.05 |
PROMO_CLAF2_GRD(3444) |
| CLA_F3 |
2,919 |
120 |
€2,352.52 |
€0.81 |
$0.92 |
-1.08 |
PROMO_CLAF3_NAJ(2919) |
| CLA_F4 |
2,431 |
76 |
€2,248.71 |
€0.93 |
$1.06 |
-0.94 |
PROMO_CLAF4_ASC_HTML(2431) |
| CLA_F5 |
2,431 |
55 |
€1,304.86 |
€0.54 |
$0.61 |
-1.38 |
PROMO_CLAF5_RFR_HTML(2431) |
| CLA_F6 |
2,431 |
27 |
€624.49 |
€0.26 |
$0.29 |
-1.70 |
PROMO_CLAF6_VCP_HTML(2431) |
| CLA_F7 |
2,246 |
24 |
€654.55 |
€0.29 |
$0.33 |
-1.66 |
PROMO_CLAF7_GRO_HTML(2246) |
| CLA_F8 |
1,877 |
18 |
€492.73 |
€0.26 |
$0.30 |
-1.70 |
PROMO_CLAF8_RMI_HTML(1877) |
| CLA_F9 |
1,342 |
11 |
€267.24 |
€0.20 |
$0.23 |
-1.77 |
PROMO_CLAF9_GSL_HTML(1342) |
| MAR_F1 |
2,271 |
170 |
€3,183.08 |
€1.40 |
$1.60 |
-0.40 |
PROMO_MARF1_RDK_HTML(0), CLOSING_MARF1_RDK(2271), CLOSING_MARF1_RDK (copy)(0) |
| MAR_F2 |
1,586 |
19 |
€528.43 |
€0.33 |
$0.38 |
-1.62 |
PROMO_MARF2_GVA(1586) |
| MAR_F3 |
1,047 |
5 |
€154.28 |
€0.15 |
$0.17 |
-1.83 |
PROMO_MARF3_ABC_HTML(1047) |
| MIK_F1 |
2,570 |
349 |
€8,874.00 |
€3.45 |
$3.94 |
+1.95 |
CLOSING_MIKF1_TPA(2570) |
| MIK_F2 |
2,198 |
28 |
€341.26 |
€0.16 |
$0.18 |
-1.82 |
ARCHIVE_PROMO_MIKF2_RAA(0), PROMO_MIKF2_RAA_HTML(2198) |
| MIK_F3 |
1,820 |
25 |
€665.52 |
€0.37 |
$0.42 |
-1.58 |
ARCHIVE_PROMO_MIKF3_7SC(0), PROMO_MIKF3_7SC_HTML(1820) |
| MIK_F4 |
998 |
12 |
€354.06 |
€0.35 |
$0.41 |
-1.59 |
ARCHIVE_PROMO_MIKF4_GRB(0), PROMO_MIKF4_GRB_HTML(998) |
| MIK_F5 |
605 |
1 |
€28.39 |
€0.05 |
$0.05 |
-1.94 |
ARCHIVE_PROMO_MIKF5_RPA(0), PROMO_MIKF5_RPA_HTML(605) |
5. FR — Per-funnel EPL
FR Keitaro CPL not yet supplied. Margin column omitted. Same denominator definition (PROMO+CLOSING union per funnel) using AC FR account.
| Funnel | Cohort (unique) | Sales | Revenue | EPL (€) | EPL ($) | Source autos (size) |
|---|
| AKA_F1 |
0 |
30 |
€981.58 |
€0.00 |
$0.00 |
CLOSING_AKAF1_HTML(0) |
| CIA_F1 |
8,888 |
1054 |
€17,907.89 |
€2.01 |
$2.30 |
CLOSING_CIAF1(8832), CLOSING_CIAF1_STRIPE(996), CLOSING_CIAF1_STRIPE_FB(996) |
| CIA_F2 |
8,441 |
213 |
€5,719.32 |
€0.68 |
$0.77 |
PROMO_CIAF2_RRS(8441) |
| CIA_F3 |
8,430 |
160 |
€5,027.68 |
€0.60 |
$0.68 |
PROMO_CIAF3_GRK(8430) |
| CIA_F4 |
7,647 |
51 |
€1,011.83 |
€0.13 |
$0.15 |
PROMO_CIAF4_GRF(7647) |
| CIA_F5 |
7,638 |
29 |
€718.01 |
€0.09 |
$0.11 |
PROMO_CIAF5_SIT(7638) |
| CIA_F6 |
7,611 |
54 |
€1,455.16 |
€0.19 |
$0.22 |
PROMO_CIAF6_GDR(7611) |
| CLA_F1 |
17,267 |
1334 |
€21,051.11 |
€1.22 |
$1.39 |
PROMO_CLAF1_ETK(1480), CLOSING_CLAF1(16415), PROMO_CLAF1_STRIPE_ETK(0), PROMO_CLAF1_STRIPE_FB_ETK(0), CLOSING_CLAF1_STRIPE(7754), CLOSING_CLAF1_STRIPE_FB(7755) |
| CLA_F2 |
12,337 |
592 |
€11,386.77 |
€0.92 |
$1.05 |
PROMO_CLAF2_GRD(12337) |
| CLA_F3 |
7,219 |
303 |
€5,836.39 |
€0.81 |
$0.92 |
PROMO_CLAF3_NAJ(7219) |
| CLA_F4 |
6,917 |
37 |
€2,647.25 |
€0.38 |
$0.44 |
PROMO_CLAF4_ASC(6917) |
| CLA_F5 |
6,876 |
18 |
€1,394.83 |
€0.20 |
$0.23 |
PROMO_CLAF5_RFR(6876) |
| CLA_F6 |
6,739 |
20 |
€1,404.36 |
€0.21 |
$0.24 |
PROMO_CLAF6_VCP(6739) |
| MAR_F1 |
123 |
69 |
€886.05 |
€7.20 |
$8.23 |
CLOSING_MARF1(123) |
| MAR_F2 |
100 |
2 |
€207.47 |
€2.07 |
$2.37 |
PROMO_MARF2_GVA(100) |
| MAR_F3 |
100 |
1 |
€14.79 |
€0.15 |
$0.17 |
PROMO_MARF3_ABC(100) |
| MIK_F1 |
359 |
629 |
€10,137.89 |
€28.24 |
$32.25 |
CLOSING_MIKF1_TPA(359), CLOSING_MIKF1_STRIPE_TPA(0) |
| MIK_F2 |
533 |
70 |
€1,336.28 |
€2.51 |
$2.86 |
PROMO_MIKF2_RAA(533) |
| MIK_F3 |
532 |
50 |
€1,157.90 |
€2.18 |
$2.49 |
PROMO_MIKF3_7SC(532) |
| MIK_F4 |
531 |
40 |
€954.79 |
€1.80 |
$2.05 |
PROMO_MIKF4_GRB(531) |
| MIK_F5 |
529 |
33 |
€742.01 |
€1.40 |
$1.60 |
PROMO_MIKF5_RPA(529) |
| MIK_F7 |
528 |
20 |
€336.83 |
€0.64 |
$0.73 |
PROMO_MIKF7_FPA(528) |
| MIK_F8 |
526 |
29 |
€553.65 |
€1.05 |
$1.20 |
PROMO_MIKF8_RDA(526) |
5b. FR — Per-funnel EPL by SLO views (GA4)
SLO views = unique users (deduped property-wide) who landed on any *-{persona}-fun-{n}-0-(tsl|video)* page across all channel prefixes (email / affi / fb / tiktok / organic). Same offer-exposure cohort whether the user saw the TSL or VSL variant. EPL/SLO view = funnel revenue ÷ SLO viewers — the offer-quality metric (how much €/€ the funnel extracts from each person who saw the pitch). Pulled live from GA4 property 506156714 via service-account auth.
| Funnel | SLO views | Sales | Revenue | EPL/view (€) | View→buyer % |
|---|
| CLA_F1 |
22,271 |
1334 |
€21,052.61 |
€0.95 |
6.0% |
| CIA_F1 |
8,084 |
1054 |
€17,909.37 |
€2.22 |
13.0% |
| CLA_F2 |
2,857 |
592 |
€11,387.80 |
€3.99 |
20.7% |
| MIK_F1 |
6,468 |
629 |
€10,138.78 |
€1.57 |
9.7% |
| CLA_F3 |
2,047 |
303 |
€5,836.71 |
€2.85 |
14.8% |
| CIA_F2 |
1,223 |
213 |
€5,719.76 |
€4.68 |
17.4% |
| CIA_F3 |
1,049 |
160 |
€5,028.07 |
€4.79 |
15.3% |
| CLA_F4 |
1,009 |
37 |
€2,647.40 |
€2.62 |
3.7% |
| CIA_F6 |
694 |
54 |
€1,455.18 |
€2.10 |
7.8% |
| CLA_F6 |
991 |
20 |
€1,404.61 |
€1.42 |
2.0% |
| CLA_F5 |
813 |
18 |
€1,394.93 |
€1.72 |
2.2% |
| MIK_F2 |
386 |
70 |
€1,336.33 |
€3.46 |
18.1% |
| MIK_F3 |
274 |
50 |
€1,157.97 |
€4.23 |
18.2% |
| CIA_F4 |
481 |
51 |
€1,011.94 |
€2.10 |
10.6% |
| AKA_F1 |
359 |
30 |
€981.67 |
€2.73 |
8.4% |
| MIK_F4 |
211 |
40 |
€954.83 |
€4.53 |
19.0% |
| MAR_F1 |
863 |
69 |
€886.07 |
€1.03 |
8.0% |
| MIK_F5 |
171 |
33 |
€742.01 |
€4.34 |
19.3% |
| CIA_F5 |
496 |
29 |
€718.10 |
€1.45 |
5.8% |
| MIK_F8 |
128 |
29 |
€553.71 |
€4.33 |
22.7% |
| MIK_F7 |
148 |
20 |
€336.83 |
€2.28 |
13.5% |
| MAR_F2 |
72 |
2 |
€207.55 |
€2.88 |
2.8% |
| MAR_F3 |
54 |
1 |
€14.79 |
€0.27 |
1.9% |
| MIK_F6 |
179 |
0 |
€0.00 |
€0.00 |
0.0% |
| MAR_F6 |
1 |
0 |
€0.00 |
€0.00 |
0.0% |
| MAR_F7 |
6 |
0 |
€0.00 |
€0.00 |
0.0% |
| AKA_F2 |
4 |
0 |
€0.00 |
€0.00 |
0.0% |
| AKA_F3 |
4 |
0 |
€0.00 |
€0.00 |
0.0% |
F1 OTO ladder (page-view drop-off per persona)
Unique users on the SLO and each subsequent OTO step. Higher OTO retention = better upsell flow.
| Persona F1 | SLO | OTO-1 | OTO-2 | OTO-3 | OTO-4 | OTO-5 |
|---|
| CLA_F1 | 22,271 | 967 (4.3%) | 274 (1.2%) | 171 (0.8%) | — | — |
| CIA_F1 | 8,084 | 642 (7.9%) | 226 (2.8%) | 175 (2.2%) | — | — |
| MIK_F1 | 6,468 | 254 (3.9%) | 94 (1.5%) | 48 (0.7%) | 42 (0.6%) | 32 (0.5%) |
| MAR_F1 | 863 | 46 (5.3%) | 15 (1.7%) | 10 (1.2%) | 5 (0.6%) | — |
| AKA_F1 | 359 | 20 (5.6%) | 10 (2.8%) | 10 (2.8%) | — | — |
6. EN — Product breakdown + per-product EPL (top 20)
Per-product EPL = product revenue ÷ funnel cohort (the persona×stage PROMO+CLOSING cohort the product belongs to). Margin column = EPL_USD − CPL_USD ($2.00). Products without a PERSONA_F<n> code (legacy CB / generic Stripe) show — for cohort/EPL.
| # | Product | Revenue | Txns | % of EN | Cohort | EPL (€) | EPL ($) | $ Margin vs CPL | Source |
|---|
| 1 |
CLA_F01 : Grand Karmic Change Tarot Study |
€9,470.45 |
857 |
11.5% |
16,978 |
€0.56 |
$0.64 |
-1.36 |
HM €5,301/523, CB €4,170/334 |
| 2 |
CLA_F01 : Karmic Numbers of Chance |
€5,118.96 |
191 |
6.2% |
16,978 |
€0.30 |
$0.34 |
-1.65 |
HM €5,119/191 |
| 3 |
MIK_F01 : Angels' Supreme Power Talisman |
€3,572.77 |
260 |
4.3% |
2,570 |
€1.39 |
$1.59 |
-0.41 |
HM €3,573/260 |
| 4 |
CIA_F01 : Soul Recovery Ritual |
€3,490.50 |
46 |
4.2% |
3,414 |
€1.02 |
$1.17 |
-0.83 |
HM €3,490/46 |
| 5 |
CLA_F01 : Psycho-Magnetic Tele-Contact Sessions |
€3,489.15 |
77 |
4.2% |
16,978 |
€0.21 |
$0.23 |
-1.76 |
HM €3,489/77 |
| 6 |
Karmic Numbers of Chance |
€3,247.46 |
119 |
4.0% |
— |
— |
— |
— |
CB €3,247/119 |
| 7 |
CLA_F02 : The Grand Karmic Curse Removal Ritual |
€3,038.70 |
230 |
3.7% |
3,444 |
€0.88 |
$1.01 |
-0.99 |
HM €3,039/230 |
| 8 |
Psycho-Magnetic Tele-Contact Sessions |
€2,950.75 |
45 |
3.6% |
— |
— |
— |
— |
CB €2,951/45 |
| 9 |
CIA_F01 : Grand Ancestral Reconciliation Ritual |
€2,463.17 |
195 |
3.0% |
3,414 |
€0.72 |
$0.82 |
-1.17 |
HM €2,463/195 |
| 10 |
MIK_F01 : Numbers to Play |
€2,205.26 |
36 |
2.7% |
2,570 |
€0.86 |
$0.98 |
-1.02 |
HM €2,205/36 |
| 11 |
AKA_OTO1 : Angelic Numbers to Play |
€1,833.73 |
40 |
2.2% |
— |
— |
— |
— |
HM €1,834/40 |
| 12 |
CIA_F01 : Special Golden Luck Agenda |
€1,739.00 |
23 |
2.1% |
3,414 |
€0.51 |
$0.58 |
-1.41 |
HM €1,739/23 |
| 13 |
Astrological Previsions (28 DAYS FREE) |
€1,684.40 |
245 |
2.1% |
— |
— |
— |
— |
HM €1,684/245 |
| 14 |
Tarot Study |
€1,674.69 |
135 |
2.0% |
— |
— |
— |
— |
Stripe €1,675/135 |
| 15 |
CLA_F01 : 7 Keys to Happiness |
€1,541.88 |
94 |
1.9% |
16,978 |
€0.09 |
$0.10 |
-1.89 |
HM €1,542/94 |
| 16 |
MIK_F01 : Angelic Connection Sessions |
€1,359.71 |
21 |
1.7% |
2,570 |
€0.53 |
$0.60 |
-1.39 |
HM €1,360/21 |
| 17 |
CLA_F05 : Red Flame Ritual |
€1,304.86 |
55 |
1.6% |
2,431 |
€0.54 |
$0.61 |
-1.38 |
HM €1,305/55 |
| 18 |
CIA_F01 : Spiritual Channels Purification Ceremony |
€1,302.83 |
17 |
1.6% |
3,414 |
€0.38 |
$0.44 |
-1.56 |
HM €1,303/17 |
| 19 |
CLA_F04 : Personal Luck Almanac |
€1,276.84 |
62 |
1.6% |
2,431 |
€0.53 |
$0.60 |
-1.40 |
HM €1,277/62 |
| 20 |
CLA_F02 : Triple Luck Activation Ritual |
€1,254.68 |
17 |
1.5% |
3,444 |
€0.36 |
$0.42 |
-1.58 |
HM €1,255/17 |
EN by source
| Source | € | n | % |
|---|
| HM | €65,479.76 | 3066 | 79.7% |
| CB | €11,336.94 | 541 | 13.8% |
| Stripe | €5,329.18 | 264 | 6.5% |
EN by persona
| Persona | € | n | % |
|---|
| CLA | €33,433.71 | 1818 | 40.7% |
| OTHER | €19,392.92 | 914 | 23.6% |
| CIA | €13,279.01 | 435 | 16.2% |
| MIK | €10,263.23 | 415 | 12.5% |
| MAR | €3,865.79 | 194 | 4.7% |
| AKA | €1,911.23 | 95 | 2.3% |
EN by funnel stage
| Stage | € | n | % |
|---|
| F1 | €41,697.61 | 2088 | 50.8% |
| F2 | €9,385.78 | 410 | 11.4% |
| F3 | €4,883.04 | 211 | 5.9% |
| F4 | €3,414.29 | 112 | 4.2% |
| F5 | €1,333.24 | 56 | 1.6% |
| F6 | €624.49 | 27 | 0.8% |
| F7 | €654.55 | 24 | 0.8% |
| F8 | €492.73 | 18 | 0.6% |
| F9 | €267.24 | 11 | 0.3% |
| OTHER | €19,392.92 | 914 | 23.6% |
7. FR — Product breakdown + per-product EPL (top 30)
Same denominator definition (PROMO+CLOSING cohort per persona×stage, AC FR account). FR CPL not yet supplied — margin column omitted.
| # | Product | Revenue | Txns | % of FR | Cohort | EPL (€) | EPL ($) | Source |
|---|
| 1 |
CLA_F01 : Chiffres Karmiques |
€9,085.25 |
300 |
7.5% |
17,267 |
€0.53 |
$0.60 |
HM €9,085/300 |
| 2 |
CLA_F02 : Dsenvotement Karmique |
€7,737.32 |
497 |
6.4% |
12,337 |
€0.63 |
$0.72 |
HM €7,737/497 |
| 3 |
CLA_F01 : tude Tarologique de Grand Changement Karmique |
€7,313.17 |
866 |
6.0% |
17,267 |
€0.42 |
$0.48 |
HM €7,313/866 |
| 4 |
CIA_F01 : Rituel de Recouvrement d'me |
€6,975.53 |
225 |
5.8% |
8,888 |
€0.78 |
$0.90 |
HM €6,976/225 |
| 5 |
CIA_F01 : Grand Rituel de Rconciliation Ancestrale |
€6,878.07 |
689 |
5.7% |
8,888 |
€0.77 |
$0.88 |
HM €6,878/689 |
| 6 |
MIK_F01 : Talisman de Pouvoir Suprme des Anges |
€4,870.89 |
407 |
4.0% |
359 |
€13.57 |
$15.50 |
HM €4,871/407 |
| 7 |
CLA_F03 : Numros Jouer |
€4,218.87 |
243 |
3.5% |
7,219 |
€0.58 |
$0.67 |
HM €4,219/243 |
| 8 |
tude Tarologique - 14,44 |
€3,782.11 |
241 |
3.1% |
— |
— |
— |
Stripe €3,782/241 |
| 9 |
Prvisions Astrologiques (28 JOURS GRATUITS) |
€3,609.35 |
385 |
3.0% |
— |
— |
— |
HM €3,609/385 |
| 10 |
CIA_F02 : Rituel de Reconnexion Spirituelle |
€3,216.46 |
158 |
2.7% |
8,441 |
€0.38 |
$0.44 |
HM €3,216/158 |
| 11 |
CLA_F01 : Tl-Contacts Psycho-Magntiques |
€3,147.74 |
85 |
2.6% |
17,267 |
€0.18 |
$0.21 |
HM €3,148/85 |
| 12 |
tude Personnalise des Nombres - 69 |
€3,067.88 |
47 |
2.5% |
— |
— |
— |
Stripe €3,068/47 |
| 13 |
MIK_F01 : Chiffres Angliques |
€2,834.81 |
117 |
2.3% |
359 |
€7.90 |
$9.02 |
HM €2,835/117 |
| 14 |
Rituel Renforc Vie |
€2,798.60 |
140 |
2.3% |
— |
— |
— |
Stripe €2,799/140 |
| 15 |
CIA_F03 : Grand Rituel de Libration Karmique |
€2,675.04 |
115 |
2.2% |
8,430 |
€0.32 |
$0.36 |
HM €2,675/115 |
| 16 |
CIA_F01 : Agenda Spcial de Chance Or |
€2,312.98 |
79 |
1.9% |
8,888 |
€0.26 |
$0.30 |
HM €2,313/79 |
| 17 |
CLA_F02 : Triple Rituel d'Activation de Chance |
€1,925.94 |
44 |
1.6% |
12,337 |
€0.16 |
$0.18 |
HM €1,926/44 |
| 18 |
CLA_F04 : Agenda Spcial Chance |
€1,843.77 |
23 |
1.5% |
6,917 |
€0.27 |
$0.30 |
HM €1,844/23 |
| 19 |
CIA_F01 : Crmonie de Purification des Canaux Spirituels |
€1,741.31 |
61 |
1.4% |
8,888 |
€0.20 |
$0.22 |
HM €1,741/61 |
| 20 |
Prvisions Tarologiques (28 JOURS GRATUITS) |
€1,626.97 |
161 |
1.3% |
— |
— |
— |
HM €1,627/161 |
| 21 |
CLA_F01 : 7 Secrets du Bonheur |
€1,504.96 |
83 |
1.2% |
17,267 |
€0.09 |
$0.10 |
HM €1,505/83 |
| 22 |
CIA_F06 : Grand Rituel Dsenvoutement |
€1,455.16 |
54 |
1.2% |
7,611 |
€0.19 |
$0.22 |
HM €1,455/54 |
| 23 |
MIK - Chiffres Angliques |
€1,453.69 |
52 |
1.2% |
— |
— |
— |
HM €1,454/52 |
| 24 |
CLA_F06 : Voyance Chance Prcise |
€1,404.36 |
20 |
1.2% |
6,739 |
€0.21 |
$0.24 |
HM €1,404/20 |
| 25 |
CLA_F05 : Rituel Flamme Rouge |
€1,394.83 |
18 |
1.2% |
6,876 |
€0.20 |
$0.23 |
HM €1,395/18 |
| 26 |
MIK_F02 : Rituel d'Appel des Puissances Angliques Agissantes |
€1,336.28 |
70 |
1.1% |
533 |
€2.51 |
$2.86 |
HM €1,336/70 |
| 27 |
Rparation Transgnrationnelle - 18 |
€1,251.00 |
70 |
1.0% |
— |
— |
— |
Stripe €1,251/70 |
| 28 |
MIK_F03 : 7 Secrets de Chance des Anges |
€1,157.90 |
50 |
1.0% |
532 |
€2.18 |
$2.49 |
HM €1,158/50 |
| 29 |
CLA_F02 : Grand Rituel Universel dArgent |
€1,133.17 |
31 |
0.9% |
12,337 |
€0.09 |
$0.10 |
HM €1,133/31 |
| 30 |
CIA_F02 : Rituel de Restauration de la Ligne Ancestrale |
€1,125.01 |
28 |
0.9% |
8,441 |
€0.13 |
$0.15 |
HM €1,125/28 |
FR by source
| Source | € | n | % |
|---|
| HM | €104,141.26 | 5671 | 86.1% |
| Stripe | €16,815.04 | 685 | 13.9% |
FR by persona
| Persona | € | n | % |
|---|
| CLA | €43,720.71 | 2304 | 36.1% |
| CIA | €31,839.89 | 1561 | 26.3% |
| OTHER | €28,086.45 | 1518 | 23.2% |
| MIK | €15,219.35 | 871 | 12.6% |
| MAR | €1,108.31 | 72 | 0.9% |
| AKA | €981.58 | 30 | 0.8% |
FR by funnel stage
| Stage | € | n | % |
|---|
| F1 | €50,964.53 | 3116 | 42.1% |
| F2 | €18,649.84 | 877 | 15.4% |
| F3 | €12,036.76 | 514 | 10.0% |
| F4 | €4,613.88 | 128 | 3.8% |
| F5 | €2,854.84 | 80 | 2.4% |
| F6 | €2,859.52 | 74 | 2.4% |
| F7 | €336.83 | 20 | 0.3% |
| F8 | €553.65 | 29 | 0.5% |
| OTHER | €28,086.45 | 1518 | 23.2% |
8. Insights
- Truth alignment: SalesDateV2 = €203,994. My per-market split = €204,188 (100.1% reconciled).
- FR is 1.5× larger by revenue but AOVs are close (EN €21.22 vs FR €19.03) — the gap is product/funnel coverage, not market quality.
- EN paid-traffic ROI: +76.4% overall, but campaign "Andrea" loses 99% on $1,174 spend (1 sale). Kill or rework.
- EN funnel EPL vs CPL $2.00: see margin column. Funnels where EPL_USD > CPL_USD are profit-positive; others bleed.
- FR CPL not yet supplied — supply the FR Keitaro export to complete the FR margin column.
9. Methodology notes
- Top-line totals = SalesDateV2 feed (col L:W) with Skip=0 and Statut starts with Approuv*/Compl* — same logic as the sheet's B column.
- Per-market split = source tabs filtered by Marché. Rows with blank/
#REF! Marché bucketed separately.
- Funnel cohort = unique contacts in any automation matching
03_(PROMO|CLOSING)_<persona>F<n>. PROMO and CLOSING are union'd (so a contact counted once even if in both).
- EPL = market_funnel_revenue ÷ market_funnel_cohort. Cross-market contamination is possible if EN buyers exist in AC FR cohort or vice versa — measured separately per account.
- Keitaro = paid-traffic CPL only; numbers in USD from voyance-claire.com export.
Scripts: _tools/arcana/_shared/_arcana_recap.py + _arcana_funnel_cohorts_build.py · Acquisition lens (live weekly gate + EPL maturation): the masterbiz-keitaro-archive Worker /gate dashboard (key in root .env) — this page = Customer-LTV lens (sheet truth, funnel EPL); that page = Keitaro-attributed lens. Two lenses, never calibrate one by the other.